Writing Well

Take the High Road: Appeal to Ethics

Ethics is our moral sense, our sense of right and wrong.

The credibility and persuasiveness of your claims is in direct proportion to your reader's view of you as a person of good sense, good moral character, and good intentions—your ethics. Your trustworthiness arises from the quality of your proof and your ability to take the high ground. Cheap shots weaken your argument, especially if they intentionally deceive your audience.

The following argument is especially strong not only because it draws on solid examples and ethics, but also because the writer is not afraid to admit his own culpability.

The Blame Game

book cover

Excerpted from The Complete Idiot's Guide to Writing Well © 2000 by Laurie Rozakis, Ph.D.. All rights reserved including the right of reproduction in whole or in part in any form. Used by arrangement with Alpha Books, a member of Penguin Group (USA) Inc.

To order this book direct from the publisher, visit the Penguin USA website or call 1-800-253-6476. You can also purchase this book at Amazon.com and Barnes & Noble.

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